Asurion Will Provide Content Protection to MetroPCS

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By Miro Stoichev

Nashville, TN – February 10, 2009 – Asurion today announced it will provide its over-the-air Content Protection service to Dallas-based MetroPCS Communications, Inc. Asurion, the leading provider of enhanced services to the wireless industry, is supporting this product via its Asurion Mobile Applications division.

Asurion’s Content Protection service provides the following features and benefits:
The peace of mind of “set it and forget it” content protection. The Content Protection handset application allows subscribers to configure automated contact backup options, ensuring that data is backed up automatically – over the air – on a regular basis. Subscribers may also initiate manual backups from their handset or the Content Protection website.

The easiest way to transfer contact information to a replacement or upgraded phone. Since the service stores a copy of the phone’s address book in secure servers, when customers lose or damage their phone – or simply upgrade their handset to the latest model – they can restore their contacts to their new handset in a snap with the Content Protection service.

“More and more wireless subscribers today depend on their wireless phone as the exclusive storage for their valuable contact information. But many people don’t realize – until it’s too late – how time consuming and frustrating it can be to replace lost wireless phone contacts,” said Steve Pretre, vice president and general manager of Asurion Mobile Applications. “Asurion’s Content Protection service provides subscribers with a seamless handset replacement process by wirelessly restoring their contacts quickly and easily.”

The Content Protection service runs on Asurion’s next-generation Mobile Solutions Platform (MSP 2.0), which introduces key new features for wireless carriers and subscribers, including address book groups and sharing, shared photo and video albums, a rich web experience, and seamless integration into social networks and photo sharing sites. In addition, MSP 2.0’s carrier-grade standards-based architecture provides carriers with the flexibility they desire and the high performance and reliability they require. The architecture enables Asurion and wireless carriers to customize the application and roll out additional features to their subscribers.

About Asurion Mobile Applications

Asurion Mobile Applications, a division of Asurion, develops and manages industry leading applications that enable wireless subscribers to easily transfer their data to a new device if they lose, damage, or replace their current device. Asurion’s Content Protection service helps wireless subscribers protect their digital assets, while providing wireless carriers with additional revenue streams, greater subscriber loyalty and reduced churn. Leading North American wireless carriers leverage Asurion’s Content Protection platform for their branded mobile backup solutions.

About Asurion

Asurion is the global leader in Technology protection services. From lost, stolen and damaged wireless handsets to malfunctioning computers or HD-TVs, Asurion provides more than 75 million consumers worldwide with best-in-class, next day device replacement. The company also protects the user content and software that resides on these devices. Asurion is the exclusive provider to many of the world’s premier telecommunications and retail companies. Asurion is privately-held with more than 5,000 employees and operates in six countries across three continents.

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